Trip Advisor

So what's everyones thoughts about Trip Advisor. We have recently decided that we are working to be the #1 Hotel in the Boothbay Harbor Region. Currently, we are #2. We have a lot of guests who check-in, and say they read about us on Trip Advisor, and that's great. But, if you get one not so great comment, everyones opinion changes.
Let's face it, we all have different needs and wants. What I want or expect at a hotel is probably very different from what you want in a hotel.


Pros

Trip Advisor is a unique, timely, populist travel resource
Trip Advisor enables a variety of opinions to be voiced
Trip Advisor's Quick Check is a well-integrated search engine for online booking

Cons

Widely diverse opinions ("Loved it!"..."Hated it!") make it hard to objectively evaluate a place
Dissatisfied guests use Trip Advisor as a venue to broadcast bad experiences
Trip Advisor has many poorly written trip reviews
Bogus positive reviews posted along with honest ones can confuse users

Just something to think about...